HUUB Tulum
Year
2024
Location
Mexico
Sector
Real Estate
Services
Web design
Social media
Email Marketing
ADS campaign
/Description
HUUB TULUM by UKI, Your Friend Development Group
This jungle villa features apartments seamlessly integrated into the natural surroundings, creating an enchanting atmosphere.
Designed as a real estate investment, it offers high returns through short and long-term rentals. With a 10% cap rate, 12.5% appreciation, and 22.5% ROI, the property generates substantial income. This is made possible by 22 versatile units with a lock-off system, totaling 37 keys.
/What we did?
We’ve developed a dynamic, innovative digital marketing strategy for HÜÜB, positioning this exclusive real estate development as the ideal choice for digital nomads. Our collaboration includes web design, social media management, email marketing, and targeted advertising on Meta and Google platforms.
WEB DESIGN
The website design focuses on reflecting the essence of Huub Tulum's branding and look & feel on a landing page.
To achieve this, we focus on several key aspects:
Colors: We select modern colors that evoke the energy and entrepreneurial spirit of Huub Tulum.
Typography: We choose a striking and contemporary typeface that facilitates readability and provides a professional appearance.
Visual Design: Designed to be engaging and dynamic, we focus on the amenities and the environment of the place to convey the essence of the Huub community.
SOCIAL MEDIA
We've successfully positioned HÜÜB Tulum on social media as a top-tier investment offering exceptional returns and an unparalleled lifestyle experience, particularly appealing to our core audience of digital nomads. This was achieved by showcasing UKI, Your Friendly Development Group's premium amenities.
Rebranding HÜÜB in a complex market presented significant challenges in clearly communicating its new identity and purpose. By aligning our strategy with in-depth market research, we crafted a compelling message using a distinct tone of voice and dynamic visuals.
HÜÜB’s youthful and energetic rebrand has enabled it to stand out in a crowded market, capturing attention and driving engagement.
EMAIL MARKETING
We developed a Welcome Flow to greet those who subscribe to HUUB's newsletter, establishing a personal connection through a series of informative and personalized emails.
The email flow begins with a warm welcome and an introduction to the HUUB Tulum project. Subsequently, we share information about Tulum, its attractions, community life, and investment opportunities, along with testimonials from investors and useful tips for potential investors.
Each email maintains a close and friendly tone, ensuring that subscribers feel valued and informed. We include links to additional resources and the option to schedule personalized appointments to address any questions.
Our goal is to inform and establish a relationship of trust and closeness with our potential investors and residents.
LEADS GENERATED
WEB VISITS
SCOPE
IMPRESSIONS
LEADS GENERATED
CLICKS OBTAINED
NEW VISITORS
IMPRESSIONS
/Results
PERIOD
ADS CAMPAIGN
We implement an advertising strategy focused on Lead Generation, developed in a three-stage process that guides our potential clients from discovery to final action:
1.
Awareness:
In this stage, we aim to generate visibility and engagement with the brand.
2.
Consideration:
We provide relevant and valuable information about the properties of Huub Tulum.
3.
Conversion:
We facilitate decision-making by providing a personalized service that ensures customer satisfaction and fosters long-term loyalty.
Each stage aims to connect users with the brand through different channels that reflect the identity of Huub Tulum, with a personalized communication approach according to the desired conversion at each phase.
To show the ads to the right target audience and generate the desired interactions, we conduct tests and comparisons of different audiences. This allows us to obtain precise profiling, ensuring that Huub Tulum can carry out its sales process effectively.
WE ARE HERE TO
LISTEN AND COLLABORATE
IF YOU HAVE IDEAS FOR
YOUR BRAND OR BUSINESS
Let's get in touch and create something unique
